If prevention is better than cure, why do firms do the opposite?

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If prevention is better than cure, why do firms do the opposite-.pdf(40.35 KB)
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2009
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ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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http://doi.org/10.1080/14783360903181578
 https://repositorio.uc.cl/handle/11534/61735
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