Where is my car? Examining wayfinding behavior in a parking lot
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Date
2014
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Abstract
This article examines wayfinding behavior in an extended parking lot belongingto one of the largest shopping malls in Santiago, Chile. About 500 people werefollowed while going to the mall and returning from it, and their trajectorieswere mapped and analyzed. The results indicate that inbound paths were, inaverage, 10% shorter that outbound paths, and that people stopped three timesmore frequently when leaving the mall than when accessing it. It is argued thatthese results are in line with previous research on the subject, which stress theimportance of environmental information in shaping people`s behavior.
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Keywords
Wayfinding, Parking lot, Inbound and outbound paths