Using large language models for survey research in communication: Opportunities and challenges

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dc.article.number14
dc.catalogadoraba
dc.contributor.authorValenzuela Leighton, Sebastián Andrés
dc.contributor.authorWinter, Stephan
dc.contributor.authorRivera, Sebastián
dc.date.accessioned2026-01-13T19:15:04Z
dc.date.available2026-01-13T19:15:04Z
dc.date.issued2025
dc.description.abstractArtificial intelligence (AI) is transforming survey research, offering powerful toolslike large language models (LLMs) to analyze human beliefs, opinions, and behaviors. As researchers increasingly adopt these technologies, they face several methodological and ethical challenges. This article explores how LLMs can enhance keystages of the survey research process within communication studies while criticallyassessing their limitations. Through examples related to questionnaire developmentand open-ended response analysis, we illustrate both the promise and pitfalls of AIassisted surveys. Furthermore, we underscore risks regarding synthetic data generationthat demand further scrutiny. Thoughtful adoption, rather than uncritical enthusiasm,is essential to ensuring that LLMs strengthen, rather than undermine, the rigor and reliability of survey-based research in communication.
dc.description.funderANID/Millennium Science Initiative Program – IMFD; Folio: ICN17_002
dc.description.funderANID/NUDOS; Folio: NCS2022_046
dc.description.funderANID/Fondecyt; Folio: 1231582
dc.fechaingreso.objetodigital2026-01-05
dc.format.extent18 páginas
dc.fuente.origenSIPA
dc.identifier.doi10.1007/s44382-025-00014-z
dc.identifier.eissn3059-2011
dc.identifier.urihttps://doi.org/10.1007/s44382-025-00014-z
dc.identifier.urihttps://link.springer.com/article/10.1007/s44382-025-00014-z
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/107673
dc.information.autorucFacultad de Comunicaciones; Valenzuela Leighton, Sebastián Andrés; 0000-0001-5991-7364; 6859
dc.language.isoen
dc.nota.accesocontenido completo
dc.pagina.final18
dc.pagina.inicio1
dc.revistaCommunication and Change
dc.rightsacceso abierto
dc.rights.licenseAttribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectLarge language models
dc.subjectArtificial intelligence
dc.subjectSurveys
dc.subjectQuestionnaires communication
dc.subject.ddc070
dc.titleUsing large language models for survey research in communication: Opportunities and challenges
dc.typeartículo
dc.volumen1
sipa.codpersvinculados6859
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