I want to help too! Information demands on Instagram during the media coverage of the 2024 Chile mega-firesFootnote

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dc.catalogadoraba
dc.contributor.authorOrtega Gunckel, Constanza
dc.date.accessioned2025-11-10T14:20:15Z
dc.date.available2025-11-10T14:20:15Z
dc.date.issued2025
dc.description.abstractGiven the growing importance of social media in crisis communication, this research examines how Chilean media used Instagram to cover the 2024 forest wildfires in Valparaíso and whether their content aligned with public information demands. Through a qualitative systematization of the content, 773 Instagram posts and 55,983 audience comments from the 12 most-followed Chilean media outlets were analyzed. The results show that media coverage was mainly descriptive, focusing on the initial disruption caused by the fire. At the same time, subsequent crisis stages, such as accountability, recovery, and prevention, were largely neglected. Public participation evolved, shifting from immediate updates on developments to concerns about responsibility, long-term impact, and preventive action. However, a mismatch between public concerns and media coverage was observed, as key audience inquiries – identification of perpetrators and recovery plans – were not fully addressed. These findings emphasize the need for a more structured and anticipatory approach to disaster reporting. Strengthening the alignment between media coverage and public information needs could contribute to a more effective and responsive crisis communication framework, ensuring better preparedness for future emergencies.
dc.description.funderFONDECYT; Folio: 1251724
dc.description.funderANID BECAS/DOCTORADO NACIONAL; Folio: 21230693
dc.fechaingreso.objetodigital2025-11-10
dc.format.extent31 páginas
dc.fuente.origenSRIA
dc.identifier.doi10.1080/10714421.2025.2545679
dc.identifier.eissn1071-4421
dc.identifier.issn1071-4421
dc.identifier.urihttps://doi.org/10.1080/10714421.2025.2545679
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/106707
dc.information.autorucFacultad de Comunicaciones; Ortega Gunckel, Constanza; S/I; 206584
dc.issue.numeroIssue 4: Communicating Security Threats: Emergency Politics, the Media, and the Role of the Public
dc.language.isoen
dc.nota.accesocontenido completo
dc.pagina.final443
dc.pagina.inicio413
dc.revistaThe Communication Review
dc.rightsacceso abierto
dc.rights.licenseAttribution-NonCommercial 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectChile
dc.subjectdisastercommunication
dc.subjectInstagramjournalism
dc.subjectPublicinformation needs
dc.subjectWildfires
dc.subject.ddc300
dc.subject.deweyCiencias socialeses_ES
dc.subject.ods16 Peace, justice and strong institutions
dc.subject.odspa16 Paz, justicia e instituciones sólidas
dc.titleI want to help too! Information demands on Instagram during the media coverage of the 2024 Chile mega-firesFootnote
dc.typeartículo
dc.volumen28
sipa.codpersvinculados206584
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