Representation and ideology in advertising aimed at women: Chile, 1952, 1970 and 2010

Simple item page
dc.article.number100885
dc.contributor.authorVergara, Enrique
dc.contributor.authorde Simone, Liliana
dc.contributor.authorBusquet, Jordi
dc.contributor.authorGomez-Lorenzini, Paulina
dc.contributor.authorLabarca, Claudia
dc.contributor.otherCEDEUS (Chile)
dc.date.accessioned2025-05-01T10:33:24Z
dc.date.available2025-05-01T10:33:24Z
dc.date.issued2023
dc.description.abstractThis article analyzes the representation of women through advertising in women's magazines in Chile and their relationship with the ideological environment. Under a semiotic approach, we identified different dimensions present in forging women's consumption imaginary in three periods: 1952, 1970 and 2010. A corpus of six advertisements aimed at women in three different periods was selected and analyzed. Among the results, we noted that the representation of women was circumscribed to two main dimensions: physical beauty as something desirable and a social validation requirement, and self-fulfillment in the household setting, which is in tune with female stereotypes widely disseminated in the media. However, there are also features of such representations that implicitly question it, illustrating how more complex female portrayals in advertising might be.
dc.description.funderFONDEF ANID
dc.description.funderPuente UC
dc.description.funderFONDECYT
dc.description.funderInstituto Milenio en Inmunología e Inmunoterapia
dc.description.funderChilean National Agency for Research and Development
dc.format.extent18 páginas
dc.fuente.origenWOS
dc.identifier.doi10.5354/0719-1529.2023.70648
dc.identifier.eisbn9780128194706
dc.identifier.eissn0719-1529
dc.identifier.isbn9783031764011
dc.identifier.issn0716-3991
dc.identifier.pubmedid40156360
dc.identifier.scieloidS0718-69242020000300109
dc.identifier.scopusidSCOPUS_ID:85182014635
dc.identifier.urihttps://doi.org/10.5354/0719-1529.2023.70648
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/103999
dc.identifier.wosidWOS:001136682800012
dc.information.autorucFacultad de Comunicaciones; Vergara Leyton Enrique; 0000-0003-3304-7975; 1011138
dc.information.autorucInstituto de Estudios Urbanos y Territoriales; De Simone Polania Rosa Liliana; S/I; 151041
dc.issue.numero48
dc.language.isoes
dc.nota.accesoSin adjunto
dc.pagina.final83
dc.pagina.inicio71
dc.publisherSpringer
dc.relation.ispartofIntersections Interdisciplinary Research on Architecture, Design, City and Territory
dc.revistaCOMUNICACION Y MEDIOS
dc.rightsregistro bibliográfico
dc.subjectAdvertising
dc.subjectSemiotics
dc.subjectIdeology
dc.subjectFemale Magazines
dc.subject.ddc610
dc.subject.deweyMedicina y saludes_ES
dc.subject.ods03 Good health and well-being
dc.subject.odspa03 Salud y bienestar
dc.titleRepresentation and ideology in advertising aimed at women: Chile, 1952, 1970 and 2010
dc.typeartículo
dc.volumen25
sipa.codpersvinculados1011138
sipa.codpersvinculados151041
sipa.indexWOS
sipa.trazabilidadCarga WOS-SCOPUS;01-05-2025
Files
Collections
Artículos de revistas