The Representation of Women in Chilean Advertising: Changes and Continuities in the Context of the Establishment of a Consumer Culture (1980–2013)

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dc.catalogadorpva
dc.contributor.authorPorath Campos, William
dc.contributor.authorVergara Leyton, Enrique
dc.contributor.authorLabarca, Claudia
dc.contributor.authorGómez Lorenzini, María Paulina
dc.contributor.authorOrtega Gunckel, Constanza
dc.date.accessioned2025-05-14T21:00:40Z
dc.date.available2025-05-14T21:00:40Z
dc.date.issued2024
dc.description.abstractThis paper comparatively analyses the representation of women in Chilean print advertising in 1980 and 2013, years that represent the beginning and consolidation of a modernisation process, in which consumption became one of the main axes of social life and advertising, a major actor in the public space. Notwithstanding the far-reaching process of modernisation and the major transformations in Chilean society, advertisements in 2013 still depict stereotypical gender representations. For example, women assume passive roles that do not reflect their growing independence as a result of their integration into the labour market.
dc.format.extent12 páginas
dc.fuente.origenORCID
dc.identifier.doi10.1111/blar.13596
dc.identifier.eissn1470-9856
dc.identifier.issn0261-3050
dc.identifier.scopusidSCOPUS_ID:85205946998
dc.identifier.urihttps://doi.org/10.1111/blar.13596
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/104251
dc.information.autorucFacultad de Comunicaciones; Porath Campos, William; 0000-0003-0677-2928; 63595
dc.information.autorucFacultad de Comunicaciones; Vergara Leyton, Enrique; 0000-0003-3304-7975; 1011138
dc.information.autorucFacultad de Comunicaciones; Labarca, Claudia; 0000-0002-7788-4516; 86292
dc.information.autorucFacultad de Comunicaciones; Gómez Lorenzini, María Paulina; S/I; 65403
dc.information.autorucFacultad de Comunicaciones; Ortega Gunckel, Constanza; S/I; 206584
dc.issue.numero5
dc.language.isoen
dc.nota.accesocontenido parcial
dc.pagina.final402
dc.pagina.inicio390
dc.publisherJohn Wiley and Sons Inc
dc.revistaBulletin of Latin American Research
dc.rightsacceso restringido
dc.subjectAdvertising
dc.subjectChile
dc.subjectContent analysis
dc.subjectCultural change
dc.subjectGender stereotypes
dc.subjectRepresentation of women
dc.subject.ddc300
dc.subject.deweyCiencias socialeses_ES
dc.titleThe Representation of Women in Chilean Advertising: Changes and Continuities in the Context of the Establishment of a Consumer Culture (1980–2013)
dc.typeartículo
dc.volumen43
sipa.codpersvinculados63595
sipa.codpersvinculados1011138
sipa.codpersvinculados86292
sipa.codpersvinculados65403
sipa.codpersvinculados206584
sipa.trazabilidadORCID;2025-05-07
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