Microplastics in seafood: Consumer preferences and valuation for mitigation technologies

dc.contributor.authorBarrientos, Manuel
dc.contributor.authorLavin, Felipe Vasquez
dc.contributor.authorOliva, Roberto D. Ponce
dc.contributor.authorNayga, Rodolfo M.
dc.contributor.authorGelcich, Stefan
dc.date.accessioned2025-01-20T16:16:24Z
dc.date.available2025-01-20T16:16:24Z
dc.date.issued2024
dc.description.abstractMicroplastics, an emerging pollutant, have garnered widespread attention due to potential repercussions on human health and the environment. Given the critical role of seafood in food security, growing concerns about microplastics might be detrimental to meeting future global food demand. This study employed a discrete choice experiment to investigate Chilean consumers' preferences for technology aimed at mitigating microplastic levels in mussels. Using a between-subjects design with information treatments, we examined the impact of informing consumers about potential human health and environmental effects linked to microplastics pollution on their valuation for the technology. We found that the information treatments increased consumers' willingness to pay for mussels. Specifically, consumers were willing to pay a premium of around US$ 4 for 250 g of mussel meat with a 90 % depuration efficiency certification. The provision of health impact information increased the price premium by 56 %, while the provision of environmental information increased it by 21 %. Furthermore, combined health and environmental information significantly increased the probability of non-purchasing behavior by 22.8 % and the risk perception of microplastics for human health by 5.8 %. These results emphasized the critical role of information in shaping consumer preferences and provided evidence for validating investment in research and development related to microplastic pollution mitigation measures.
dc.fuente.origenWOS
dc.identifier.doi10.1016/j.foodres.2024.114342
dc.identifier.eissn1873-7145
dc.identifier.issn0963-9969
dc.identifier.urihttps://doi.org/10.1016/j.foodres.2024.114342
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/90545
dc.identifier.wosidWOS:001236689700001
dc.language.isoen
dc.revistaFood research international
dc.rightsacceso restringido
dc.subjectMicroplastics pollution
dc.subjectDiscrete Choice Experiment
dc.subjectWillingness to pay
dc.subjectMitigation technology
dc.subjectInformation treatment
dc.subject.ods14 Life Below Water
dc.subject.ods06 Clean Water and Sanitation
dc.subject.ods12 Responsible Consumption and Production
dc.subject.ods11 Sustainable Cities and Communities
dc.subject.odspa14 Vida submarina
dc.subject.odspa06 Agua limpia y saneamiento
dc.subject.odspa12 Producción y consumo responsable
dc.subject.odspa11 Ciudades y comunidades sostenibles
dc.titleMicroplastics in seafood: Consumer preferences and valuation for mitigation technologies
dc.typeartículo
dc.volumen187
sipa.indexWOS
sipa.trazabilidadWOS;2025-01-12
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