Competing Frames and Melodrama: The Effects of Facebook Posts on Policy Preferences about COVID-19

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dc.catalogadoryvc
dc.contributor.authorValenzuela Leighton, Sebastián Andrés
dc.contributor.authorBachmann Cáceres, Ingrid Andrea
dc.contributor.authorMujica, Constanza
dc.contributor.authorGrassau, Daniela
dc.contributor.authorLabarca, Claudia
dc.contributor.authorHalpern, Daniel
dc.contributor.authorPuente, Soledad
dc.date.accessioned2024-03-15T13:52:59Z
dc.date.available2024-03-15T13:52:59Z
dc.date.issued2021
dc.description.abstractThe tension between health and economic considerations regarding COVID-19 has resulted in a framing contest, in which proponents and adversaries of strong containment measures hold oppositional frames about the pandemic. This study examines the effects of competing news frames on social media users' policy preferences and the moderation of framing effects played by melodramatic news treatment. Results from a pre-registered online survey experiment in Chile (N = 518) show that participants exposed to Facebook posts with an economic frame were significantly less supportive of measures that restrict mobility (e.g., quarantines) than participants in the control group. Contrary to expectations, exposure to a public health frame also reduced support for stay-at-home orders, and the presence of melodramatic features had no significant impact on users' preferences. Other variables, however, did alter these framing effects, such as fear of COVID-19 and frequency of social media news use. These findings paint a rather complex picture of framing effects during the pandemic in a digital media environment.
dc.fechaingreso.objetodigital2024-12-12
dc.fuente.origenORCID
dc.identifier.doi10.1080/21670811.2021.1943479
dc.identifier.urihttps://doi.org/10.1080/21670811.2021.1943479
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/84463
dc.identifier.wosidWOS:000697667000001
dc.information.autorucFacultad de Comunicaciones ; Valenzuela Leighton, Sebastián Andrés ; 0000-0001-5991-7364 ; 6859
dc.issue.numero9
dc.language.isoen
dc.nota.accesocontenido parcial
dc.revistaDigital Journalism
dc.rightsacceso restringido
dc.titleCompeting Frames and Melodrama: The Effects of Facebook Posts on Policy Preferences about COVID-19
dc.typeartículo
dc.volumen9
sipa.codpersvinculados6859
sipa.trazabilidadORCID;2024-02-05
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