Local Government, Social Media and Management of COVID-19: The Case of Chilean Mayoral Communication

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dc.catalogadoryvc
dc.contributor.authorLuna, Juan Pablo
dc.contributor.authorAlcatruz, Daniel
dc.contributor.authorPérez Muñoz, Cristian
dc.contributor.authorRosenblatt, Fernando
dc.contributor.authorToro Maureira, Sergio
dc.contributor.authorValenzuela Leighton, Sebastián Andrés
dc.date.accessioned2024-03-15T13:52:59Z
dc.date.available2024-03-15T13:52:59Z
dc.date.issued2023
dc.description.abstractMost research on governments’ use of social media focuses on the national or federal level. We therefore know little about the way local authorities harness social media platforms to communicate with their constituencies. This paper studies the role structural and political variables played in Chilean mayors’ political communication strategies during 2020–2021, a period of municipal elections marked by lockdowns due to the COVID-19 pandemic. We evaluate whether the volume and characteristics of mayors’ social media posts are related to political factors (partisanship; alignment or not with the governing block; years in office), socioeconomic characteristics (poverty rate; age profile; health infrastructure; etc.); and the incidence of COVID-19 cases and deaths at the municipal level. We found that mayors’ social media communication strategies depend on the functions that different municipalities perform in the territory, and that socioeconomic variables differentiate these activities. More specifically, we found that mayors of poorer communities made more extensive use of social media during lockdown periods than did mayors of more affluent municipalities.
dc.fechaingreso.objetodigital2024-09-02
dc.format.extent20 páginas
dc.fuente.origenORCID
dc.identifier.doi10.1080/10584609.2023.2290494
dc.identifier.eissn1058-4609
dc.identifier.issn1058-4609
dc.identifier.scopusid2-s2.0-85179965981
dc.identifier.urihttps://doi.org/10.1080/10584609.2023.2290494
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/84464
dc.identifier.wosidWOS:001118732600001
dc.information.autorucFacultad de Comunicaciones ; Valenzuela Leighton, Sebastián Andrés ; 0000-0001-5991-7364 ; 6859
dc.information.autorucInstituto de Ciencia Política; Luna, Juan Pablo; 0000-0001-7597-203X; 1004187
dc.issue.numero4
dc.language.isoen
dc.nota.accesocontenido parcial
dc.pagina.final691
dc.pagina.inicio672
dc.revistaPolitical Communication
dc.rightsacceso restringido
dc.subjectSocial Media
dc.subjectPolitical campaigning
dc.subjectMayors
dc.subjectChile
dc.subjectCOVID-19
dc.subject.ddc070
dc.subject.deweyPeriodismoes_ES
dc.subject.ods01 No poverty
dc.subject.ods11 Sustainable cities and communities
dc.subject.odspa01 Fin de la pobreza
dc.subject.odspa11 Ciudades y comunidades sostenibles
dc.titleLocal Government, Social Media and Management of COVID-19: The Case of Chilean Mayoral Communication
dc.typeartículo
dc.volumen41
sipa.codpersvinculados6859
sipa.codpersvinculados1004187
sipa.indexWOS
sipa.indexSCOPUS
sipa.trazabilidadORCID;2024-02-05
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