Economic Dynamics in the Beef Food Supply Chain under Pandemic Conditions
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Date
2022
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Abstract
This case study discusses the potential effects of COVID-19 pandemic on the U.S. beef marketduring the first half of 2020. This sector confronted significant economic distortions caused by theincreasing rate of infection in meat processing and packaging plants. We illustrate the COVID-19 relatedeffects on the beef industry by using cattle-meat marketing channel framework, which comprises of twomarkets: cattle raw meat cuts supplied by farmers, and retailed processed meat sold by retailers andwholesale markets to final consumers as packed and processed products. The case study discussesdifferent supply and demand shocks affecting the meat market system during and after the lockdownperiod. The article also explores the potential changes in equilibrium prices in alternative meat marketsand how these could affect prices in conventional meat products. The teaching note discusses theobjectives and provides further recommendations on the delivery of the case study, including a teampeer evaluation.