Visual Culture and consumption in Chile. Analyzing advertising in shopping mall in the eighties

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dc.catalogadorjwg
dc.contributor.authorVergara Leyton, Enrique
dc.contributor.authorGarrido, Claudio
dc.contributor.authorDe Simone Polania, Rosa Liliana
dc.contributor.authorCondeza Dall'orso, Ana Rayen
dc.contributor.authorPino, Bárbara
dc.date.accessioned2024-05-07T20:17:43Z
dc.date.available2024-05-07T20:17:43Z
dc.date.issued2019
dc.description.abstractThis article presents the results of an investigation where there main objective was to explore the relationship in between visual culture and consumption in Chile, the case study analyzed as a reference is that of the Parque Arauco mall in the eighties. We propuse that the sociocultural role acquired by Parque Arauco shopping mall in Chilean society would be a consequence of a particular visual storytelling that, together with granting an aesthetic value to the experience of buying it links consumption with everyday experiences associated with a new lifestyle, aspirations and expectations of a modernization process imposed by an authoritarian context. The research considered a fieldwork that analyses from a qualitative perspective the advertisements published between 1982 and 1990. A corpus of 6 works were selected. Among the main findings the outputs highlights a symbolic dimension of consumption beyond a functional one, associated with a new way of understanding spaces of social interaction and representation of everyday life. In this sense, the visual discourse of Parque Arauco, anticipates the profound cultural and behavioural transformation that Chilean society will experience in the nineties, by moving the expectations of change from a political sphere to consumption, as an articulating axis of identities and social recognition.
dc.fechaingreso.objetodigital2024-05-06
dc.format.extent17 páginas
dc.fuente.origenConveris
dc.identifier.doi10.5209/aris.61768
dc.identifier.issn1131-5598
dc.identifier.scopusid2-s2.0-85070230831
dc.identifier.urihttps://doi.org/10.5209/aris.61768
dc.identifier.urihttps://repositorio.uc.cl/handle/11534/85489
dc.identifier.wosidWOS:000473589600013
dc.information.autorucFacultad de Comunicaciones; Vergara Leyton Enrique; 0000-0003-3304-7975; 1011138
dc.information.autorucFacultad de Comunicaciones; De Simone Polania Rosa Liliana; S/I; 151041
dc.information.autorucFacultad de Comunicaciones; Condeza Dall'orso Ana Rayen; 0000-0003-4517-8585; 702
dc.issue.numero3
dc.language.isoen
dc.nota.accesocontenido completo
dc.pagina.final675
dc.pagina.inicio659
dc.revistaArte, Individuo y Sociedad
dc.rightsacceso abierto
dc.subject.ddc380
dc.subject.deweyComunicación y transportees_ES
dc.subject.ods03 Good health and well-being
dc.subject.odspa03 Salud y bienestar
dc.titleVisual Culture and consumption in Chile. Analyzing advertising in shopping mall in the eighties
dc.title.alternativeVisualidad y consumo en Chile. Un análisis de la publicidad del mallen los años ochenta
dc.typeartículo
dc.volumen31
sipa.codpersvinculados1011138
sipa.codpersvinculados151041
sipa.codpersvinculados702
sipa.trazabilidadConveris;20-07-2021
sipa.trazabilidadORCID;2024-05-06
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