Festival Malls
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Date
2019
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Publisher
Wiley Blackwell
Abstract
Festival malls are commercial centers that combine special physical settings with social activities, leisure, and the consumption of goods and experiences, around a carnivalesque or festive scenery. Born in the 1970s and 1980s across the USA, festival marketplaces were described by their promoters as the “shopping centers for the urban community.” For many, festival malls embody the lack of authenticity and spontaneity in consumption spaces in the way they recreate scenes for consumers and ignore the temporal and geographical context ties that surround them.