Browsing by Author "Vergara, Enrique"

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    THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
    (UNIV DIEGO PORTALES, 2017) Vergara, Enrique; Porath, William; Labarca, Claudia; Gomez Lorenzini, Paulina
    This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media - newspapers and magazines- in 2013, and aims to establish the link between these ads and mythological representation. Of the total of pieces analyzed, four were selected, which clearly reveal the compositional and symbolic similarities between the advertising graphic of retail and classical mythology.