Browsing by Author "Silva, Monica"

Now showing 1 - 4 of 4
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    Alliances in SMEs and cooperatives involved in business with low income sectors in Latin America
    (2011) Koljatic, Mladen; Silva, Monica
    The paper reports the findings of an exploratory study to assess the nature of alliances that businesses and nonprofits have developed with SMEs and cooperatives operating in low income sectors in Latin America. Cross-sector alliances were categorized according to Austin's collaboration continuum framework (2000). The findings indicate that the proportion of cooperatives engaged in at least one alliance with businesses or other non-profit organizations is higher than that of SMEs, with cross-sector alliances falling predominantly into the transactional category. Allied organizations appear to play an important role in orchestrating value chains for cooperative business ventures but not for those of SMEs.
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    Do Business Schools Influence Students' Awareness of Social Issues? Evidence from Two of Chile's Leading MBA Programs
    (2015) Koljatic, Mladen; Silva, Monica
    This study explores the role that business schools have in developing favorable attitudes toward business involvement in corporate social responsibility (CSR). Two cohorts of incoming students from two internationally accredited MBA programs in Chile and two cohorts of graduating students from the same institutions were compared in terms of their attitudes toward the role of business in alleviating social ills and the role they assigned to business schools in preparing managers to effectively address social issues. The attitudes expressed by graduates of the two programs changed after program completion. Faculty attitudes toward business involvement in CSR may play a role in the observed differences between the graduates of both institutions.
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    Modeling appeals in university accreditation in Chile: an exploratory study
    (2024) Barroilhet, Agustin; Silva, Monica; Quiroga, Bernardo F.
    In Chile, university administrators may appeal to a secondary agency to challenge the accreditation decisions of the primary national accreditation agency. The study analyzes the appeal judgments, using an empirical approach to identify arguments used by the secondary agency to justify its decisions. The analyses identify several factors, such as improvements since the last accreditation, faculty productivity, and financial standing, as the most relevant predictors of appeal success. The appellate agency, however, tends to emphasize the absence of deficiencies or weaknesses associated with these factors when it grants an appeal, sidestepping the primary agency's criteria and standards for accreditation. Such an approach may be appropriate given the heterogeneous landscape of the Chilean higher education system, providing leeway to drive excellence in more selective institutions while maintaining some minimum standards in less selective ones.
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    Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
    (2023) Milberg, Sandra J.; Cuneo, Andres; Silva, Monica; Goodstein, Ronald C.
    Given the prevalence of brand extensions in the market, it is important to consider extensions' potentially harmful effects on the parent brand, that is, negative feedback effects. This paper integrates experimental research on negative feedback effects using a meta-analytic framework. The results support previous findings for extension evaluations, parent brand breadth, parent brand image fit, and consumer task motivation on the occurrence of negative feedback effects. However, four moderator variables found in earlier work are not significant: accessibility of extension information, parent brand awareness, branding strategy, and participant type. Mixed findings related to extension fit, valence of extension information, and parent brand quality are clarified, indicating that extension fit and valence of information appear to drive negative feedback while parent brand quality does not. Four methodological factors have significant effects: within-subject-dependent variable designs, parent brand product class, type of brand, and whether the extension was evaluated, suggesting that the effects may be, in part, an artifact of background factors. The results provide insights into when brands seem vulnerable to negative feedback effects, while simultaneously identifying common market scenarios under which brands appear less susceptible. Finally, a post hoc model points to involvement and level of processing as two key constructs that may underlie the effects of moderators.